SportScheck Active Wear

One of the largest sports and active wear retailers in the DACH region gave me the exciting task to create eye catching content tailored to the Instagram Feed and Story that would motivate people to stop and double tap.

Made for: @sportscheckwomen & @sportscheckmen
Models: Veronika Kiriak & Zenzi Pfisterer
Make Up: Carolin Pepe

And it all began with a lot of planning like every shoot should begin. I took on casting models and scouting locations specifically chosen to compliment the outfits selected by SportScheck.

The desired overarching theme was to capture athleisure and activewear in an urban environment and show clothing and accessories both with and without models to advertise their new collections on Instagram.

The models were cast specifically because of their athletic prowess to show what can be done with the right gear: run, jump, climb and doing yoga in different environments and conditions.

After two days of shooting in both rainy and sunny weather enough content was produced to post on an almost daily basis on the Instagram Stories and Feed of @sportscheckwomen.

During the shoot we also took the liberty to try a few more daring and experimental shots to see how far we could go while still meeting the expectations of the client.

No time was wasted either: while the models where being prepared by the make up artist and changed outfits, sneakers by Nike, Adidas and Under Armour were shot to advertise them in the @sportscheckmen channel.